Artificial Intelligence has become one of the most talked-about tools in the creative industry. For many artists and designers, it sparks immediate worry — is it going to replace us, undervalue our skills, or take away the artistry that makes design so special? I completely understand those concerns, but I’ve chosen to look at AI in a different way. To me, it’s not the end of creativity, but an opportunity to expand it.
Just as hand-drawn sketches evolved into digital modelling, or static renders evolved into immersive 360 tours and animations, AI is simply the next stage in our toolkit. It’s not about replacing the artist; it’s about enhancing the workflow.
Even though AI posts have dominated the creative conversation over the past year or two, I’ve actually been experimenting with it in my own workflow since it first started appearing around the Covid years. That early exploration gave me a head start in understanding how it could sit naturally alongside my process rather than disrupt it.
In my own work today, I use AI at several stages:
Concept Development – When starting a project, AI can be invaluable in the brainstorming phase. It allows me to generate variations, test out styles, or quickly explore an idea that might otherwise take hours to draft. This doesn’t replace my creative input — it speeds up that early exploration so I can refine and push the concept further.
Visualisation & Refinement – As I move into 3D modelling and rendering, AI helps to support the technical side. Whether it’s suggesting design tweaks, quickly blocking out ideas, or helping me experiment with lighting and mood, it gives me more freedom to iterate and evolve my designs without slowing down production.
Post-Production & Polishing – In the final stages, AI plays a role in refining imagery. From cleaning up details to enhancing textures or experimenting with colour grading, it allows me to push visuals closer to the standard I’m aiming for. It’s like having an assistant who helps make the final 10% sharper, leaving me more time to focus on storytelling and presentation.
For me, the key is balance. I don’t hand over my creativity to AI — I direct it. The tools I use for interiors, architecture, and product design still rely on my vision and decision-making. What AI offers is speed, efficiency, and new ways of exploring ideas, freeing me to concentrate on the part of design that only a human can bring: intuition, emotion, and imagination.
The creative industry is built on evolution, and AI is just the next step. By understanding it, using it positively, and weaving it into my workflow, I can deliver even more for clients while continuing to grow as a designer.
Artificial Intelligence has become one of the most talked-about tools in the creative industry. For many artists and designers, it sparks immediate worry — is it going to replace us, undervalue our skills, or take away the artistry that makes design so special? I completely understand those concerns, but I’ve chosen to look at AI in a different way. To me, it’s not the end of creativity, but an opportunity to expand it.
Just as hand-drawn sketches evolved into digital modelling, or static renders evolved into immersive 360 tours and animations, AI is simply the next stage in our toolkit. It’s not about replacing the artist; it’s about enhancing the workflow.
Even though AI posts have dominated the creative conversation over the past year or two, I’ve actually been experimenting with it in my own workflow since it first started appearing around the Covid years. That early exploration gave me a head start in understanding how it could sit naturally alongside my process rather than disrupt it.
In my own work today, I use AI at several stages:
Concept Development – When starting a project, AI can be invaluable in the brainstorming phase. It allows me to generate variations, test out styles, or quickly explore an idea that might otherwise take hours to draft. This doesn’t replace my creative input — it speeds up that early exploration so I can refine and push the concept further.
Visualisation & Refinement – As I move into 3D modelling and rendering, AI helps to support the technical side. Whether it’s suggesting design tweaks, quickly blocking out ideas, or helping me experiment with lighting and mood, it gives me more freedom to iterate and evolve my designs without slowing down production.
Post-Production & Polishing – In the final stages, AI plays a role in refining imagery. From cleaning up details to enhancing textures or experimenting with colour grading, it allows me to push visuals closer to the standard I’m aiming for. It’s like having an assistant who helps make the final 10% sharper, leaving me more time to focus on storytelling and presentation.
For me, the key is balance. I don’t hand over my creativity to AI — I direct it. The tools I use for interiors, architecture, and product design still rely on my vision and decision-making. What AI offers is speed, efficiency, and new ways of exploring ideas, freeing me to concentrate on the part of design that only a human can bring: intuition, emotion, and imagination.
The creative industry is built on evolution, and AI is just the next step. By understanding it, using it positively, and weaving it into my workflow, I can deliver even more for clients while continuing to grow as a designer.
